
What if water, food, medicine, or transportation could be free?Or even negatively priced?
What if the ads printed on your packaging were powerful enough to fund everything: production, distribution, donations to charity, and your salary?
This book shows you how.
Who is this book for?
01
Start-up Founders & Entrepreneurs
who want to launch a company that gives away free or negatively priced goods and use ads on packaging to fund those goods.
02
Marketers
who want to learn about the new ad medium which has potential to reach anyone in the world.
03
Industry Professionals
who want to better understand the future of marketing, manufacturing, and CPG.
04
Anyone
who wants to replace outdated systems with smarter, fairer models and create something that matters and helps real people.

The Problems
We Are Solving
4.4 Billion
Lack access to safe drinking water in their homes
2.5 Billion
Face food insecurity issues
1.3 Trillion
Kilos of annual food waste

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